The Phenomenon of Political Correctness with in the American Political Discourse

Abstract

The article examines the phenomenon of political correctness in American political discourse. The focus of the study is to assess the effectiveness of using politically correct vocabulary by representatives of American political circles. During the study of this problem various theories of justification of political correctness were considered both in the works of Ukrainian and foreign scientists. The concept of «political correctness» has been defined in the article, the origin of this phenomenon in the US and in countries of Western Europe has been substantiated. The reasons for the emergence of the phenomenon of political correctness in America have been highlighted and the arguments for and against the phenomenon of the
functioning of political correctness in American society, in particular due to the analysis of the statements of famous linguists and media criticism, have been revealed. Examples of typical politically correct units created as a result of replacing their previous «wrong» counterparts have been given. The phenomenon of euphemism has been explored and the effectiveness of the use of the euphemistic units in the speeches and appeals of well-known American politicians, namely Joe Biden and Barack Obama have been demonstrated. The main factors determining the phenomenon of euphemism during political speeches have been singled out. The article also contains examples of maintaining and ignoring the rules of political correctness by representatives of the American political elite, in particular, the acting President of the United States, Donald Trump.